From the Associated Press:
LOS ANGELES — The vampire romance “Twilight” drained the box office in its opening weekend, taking in $70.6 million.
Catherine Hardwicke’s film also enjoyed the biggest opening ever for a female director, blowing away the previous standard of $41.1 million set by Mimi Leder’s “Deep Impact” in 1998.
Drawing from its huge fan base of teenage girls, who fell for Stephenie Meyer’s novel of forbidden love between brooding vampire Edward Cullen and bookish high schooler Bella Swan, “Twilight” made a whopping $20,636 per theater, according to Sunday morning estimates….
The tremendous take for “Twilight” far exceeded expectations, which had been set around $50 million.
“Teen girls rule the earth,” said Paul Dergarabedian, president of Media By Numbers. “If you look back at the `Hannah Montana’ movie, how well that did, and now this movie, the teen girl audience will never be ignored again or underestimated. It was always teen boys who were the coveted ones, but someone finally caught on to the idea that girls love movies, too, and if you create something that they’re into, that they’re passionate about, they will come out in big numbers and drive the box office.”
Look out parents – this trend is going to continue and it is aimed right at our daughters. Take a stand now before things get any worse.